Blacklane at ITB China 2018

Blacklane was excited to be an exhibitor at ITB China 2018 in May. This was the second time we attended and we made sure to bring a slice of Germany to Shanghai!

This three-day tourism trade show focused exclusively on the Chinese travel market boasted over 850 exhibitors and more then 15,000 attendees. To stand out, Blacklane focused on German staples: beer and pretzels!

Each evening, we invited ITB guests to our stand to enjoy weißbier in German beer glasses along with fluffy pretzels with dip. The beautiful Mercedes-Benz Maybach at our booth was parked right in front of a backdrop of Berlin’s famous Brandenburg Gate. Guests could taste, feel and see a little bit of Germany in our 10 meter x 12 meter booth.

Along with the Maybach, we displayed a Mercedes-Benz E-Class and a Mercedes-Benz V-Class. These were available to all attendees as free meeting rooms on wheels.

A true highlight of the event was presenting an award to one of our top Partner Prestige Club members from Singapore. For his consistently outstanding effort, he received a BOSS voucher!

We were happy to announce three new partnerships during the trade fair:

Our team had an excellent time meeting drivers and businesses from across Asia. We look forward to attending ITB Asia in the fall and ITB Berlin in 2019.