ITB Berlin was huge – and Blacklane played its part

ITB Berlin is one of the travel industry’s biggest trade shows. The numbers were very impressive again this year: 110,000 professionals and 60,000 members of the general public met more than 10,000 exhibitors from 186 countries in 26 halls at Messe Berlin, the city’s vast convention center.

ITB’s organizers claim that five percent more deals were closed at the event than last year — a number that hardly sounds surprising if you take into account that the worldwide travel industry is set for a record year!

Blacklane is very happy to have this great event at our doorstep. We built on last year’s activities by:

  • Sponsoring the ITB Business Points. We had some of the chauffeur industry’s finest Mercedes-Benz vehicles available for visitors to use as “Meeting Rooms on Wheels.”
  • Providing the shuttles for the ITB Buyers Circle, an exclusive platform for the industry’s most important travel buyers. Members were able to book one of our sleek Mercedes-Benz S-Classes to get across the convention center grounds.

Our colleagues greatly enjoyed meeting with their counterparts and with global customers. Their feedback:

Ralph Baz, Affiliate Manager EMEA:

“ITB was a great way to interact with our partners outside the usual office space and meet many of them face-to-face. Overall, the event provides an excellent and unique overview of what’s going on in the global travel industry.”

Colin Mesko, Team Lead – Customer Care & Operations:

“ITB this year was much busier than last year and once again it was a great chance to meet our customers and business partners in person. Working from the office lets me communicate with our customers and potential customers only via the phone. ITB gave me the opportunity to give a face to the voice and interact on a brand new level. Our amazing vehicles also provided a fantastic image for anyone passing by, making them want to take a picture..”

Dario Sorgato, Partnership Coordinator:

“It was very rewarding to hear how Blacklane is perceived in the industry. Our quality and global presence are very much appreciated. My personal highlight was what one of our customers said: ‘Since I integrated with Blacklane I can finally sleep!’ What great feedback!”

We are already looking forward to ITB Berlin 2019. It will take place from March 6 to 10 and the partner country will be Malaysia — a country where we are available in five of the biggest cities. Find out more here and see you at ITB Berlin 2019!